Job Application - CRA Communications LLC

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Digital Account Strategist

Do you know how to use digital media and communications to target any audience? Can you turn complicated subjects into stories people want to hear and share? Can you lead a team of smart individuals, bringing fresh strategy to the table and focusing on exceeding your clients’ goals? Are you ready to take on a challenge, with experience working in energy, transportation, insurance and/or tourism? Do you dig in to find a solution and not quit until the job is done? Do you understand the importance of measuring, optimizing and reporting? If you enjoy all or most of the aforementioned, you are CRA. Hit us up today.

  

Responsibilities:

  • Leading client and project teams. Maintaining client relationships. Leading and presenting campaign strategies, timelines, budgets, work and updates to agency team and clients.
  • Managing organic and paid social media and digital strategies for cohesive marketing communications efforts and multiple accounts. Understanding how to complement and involve traditional communications strategies into a campaign.
  • Developing engaging social content, calendars and campaigns to meet client goals.
  • Proactively working to create targeting strategies to reach and engage multiple audiences.  Engaging with and responding to audience members as appropriate.
  • Ensuring campaigns are maintained and optimized based on reporting insights.
  • Working hand-in-hand with our media and insights team to create goals and KPIs, then ensuring campaigns are performing as they should.
  • Facilitating the development of creative from brief to finished product.
  • Utilizing and maintaining social media management and agency project management software.
  • Leading agency sales efforts and teams and providing management support as needed.

 

Qualifications:

  • At least five to seven years of agency or related marketing communications experience.
  • Ability to develop digital and marketing communications strategies based on research and analytics.
  • Understanding of, experience with and insight into digital communications strategies and audience targeting.
  • Experience with social media management software, digital advocacy and community building.
  • Demonstrated ability to problem solve and proven written communications and presentation skills.
  • Experience in energy, transportation, government and/or insurance a plus.
  • Certifications in digital and/or social marketing preferred.  

Education:

A bachelor's degree in advertising, marketing, public relations, journalism or a related field is preferred. 


Requirements:

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